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"Matthew Perosi's Daily Nuggets are an incredible source for everything ''online''. Sometimes the information is over my head, but it is always intriguing and valuable. I look forward to reading this information every day and much wiser for it. I thank Matt for his generosity to our industry!"
Friday, October 06, 2017by Matthew Perosi
Between your website, local newspaper, direct mail, radio ads, billboard, social media, and word of mouth, it's difficult to calculate exactly how your customers are finding you and what ultimately convinced them to make a purchase.What was once an easy task of calculating the ROI for an individual ad is now impossible because of so many different ways a customer can engage with you online.
"Attribution modeling" is the modern process of analyzing and...
AT: 10/06/201711:09:48 AM
TAGS: ATTRIBUTION MODELING, MCA, MULTI-CHANNEL ATRIBUTION, UNIFIED SYSTEM, CUSTOMER ACQUISITION, DOMAIN NAMES, GOOGLE ANALYTICS, INTERNET MARKETING, JEWELER, JEWELERS, JEWELRY STORE, MARKETING STRATEGY, MEASURING DATA, MULTI-CHANNEL MARKETING, REPEAT VISITORS, RETAIL JEWELRY STORE, RETURN ON INVESTMENT, ROI, TRACKING