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WHY MY BUSINESS SHOULD HAVE A BLOG


The links and videos posted  on this Blog are for informational value only, as we are neither endorsing or recommending the authors products or services.  We receive no compensation for posting them.

 The secret of getting ahead is getting started. The secret of getting started is breaking your complex, overwhelming tasks into small, manageable tasks, and then starting on that first one. 

― Mark Twain



   5 Reasons Blogging is Good for the Marketing Soul

Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how is good for the marketing soul in this column from Paul Chaney.

BLOGGING TOGET CLIENTS?


Why I Use Blogger

HowTo Use Yoast to Optimise a Blog Post or Page

Running bloggers’posts, while recognizing the power of independent sites, gets the socialnetworks and large publishers great content. No one is going to cover nichesthat need covering like a professional with deep expertise blogging with apassion.


Embrace blogging for what blogging is likeGoogle. In Google’s case blog posts at the top of relevant searches. It’s awin-win.

82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly which, by itself, is still an impressive result 
  • 59% of B2B marketers rate blogs as the most effective content marketing tactic 
Should You Separate Your Blog from Your Website?



Blog Behavior  


Youhave a blog and you share content on your Facebook page, Twitter account, and the next step is to convert someof those fans to customers without going all scary-sales on them. That’s wherethe good ol’ case study on your blog comes in.







Everything you need toopen an online store.




The Blog Accelerator 
The 7Principles of Launching a Super Successful Blog

There’s no question about it – blogging takes time andenergyit will be your day’s most important task, and you’ll regret skipping it.

Discover Your BestWriting Times
Everybody has certain times of the day when they feel moreinspired than others,

Load Your Blog Up
When available load up your blog with draft posts, and thenschedule them.

Keep a Blog Post IdeaBoard
At any point when you get an idea for a blog post, write itdown and pin it to your board,

Know Where to GetIdeas
Some of the best places include forums, question and answersites, article directories, social media sites, or other people’s blogs. UseGoogle Alert to send you daily info.
Read what people are talking about. Take each question yousee asked online and write a blog post that answers it.

Outsource and Edit
Hire someone to write your blog posts for you and then editthe work they deliver so that it’s ‘you.’.

Blogging shouldn’t be a weight upon your shoulders. Havefun, and use your energy and focus where and when it matters. If you do, itwill enable you to be head and shoulders above your competition.


Sarah

                         Advice to Millenniums: How to Build a Successful Career



What is a Blog? A 2007 Video - Still the best quick definition of a blog.


Good Advice Before Getting Started Video  Advice from an experienced Blogger.
How to Make Money from your Blog  Video  Need Good Content, Page Rank 
Free – Easy to setup and update 
Blogs are quickly refreshed and indexed by search engines.
  1. Provides customer Feedback  Comments brings traffic - Traffic vital for success
Connects easily to Social Network   
How Often Should I Blog?  The search engines reward websites and blogs that offer updated content.
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Postedby Missy · Leave a Comment 

If you have a small business, it isvery important for you to have an online presence. Once you have an onlinepresence (preferably a website), you should start posting blogs and ensure youkeep updating the content by posting consistently.

Writing quality blog posts andposting them consistently is a very effective content marketing strategy thatwill help increase the success of your business marketing plan.

 This strategy will also be priceless to thosewho view your blog posts.
Content marketing for your businesswill help you build trust with your audience as they will view you as an expertin your field (as long as you’re posting quality content).

Sometimes just giving somethingwithout getting anything in return in a business is a sure way to generate anauthentic and loyalty customer base for your small business.

An important reason you should writeblog posts is that the generation of today needs and wants quality content andthe best way to for you get their attention is through online resources, whichincludes quality blog posts.

 With the latest advancement in technology,even people who do not have Internet connection installed at their homes caneasily access the net and find you online… but only if you exist there.
It will be very advantageous for youto write blog posts about your niche and expertise on your website. That way, your customers will get to see you via their Internet enableddevices like tablets, Smart phones etc. Make sure the content is giving theaudience what they are looking for… solutions to their problems.

 Do not write strictly about your productsand/or services. That does not build up relationshipswith your readers.
Your content should also be freshand informative, yet make sure the “voice” has a human touch. Readers like tofeel as if you are speaking directly to them when they are reading yourcontent.

 All of this will help you because it’singraining your business name, your expertise and logo into their brains –making them your loyal customers in the end. Maximizing your online contentmarketing strategy by writing compelling content definitely will work miraclesfor your small business.

So if you have ever wondered, “WhyShould I Write Blog Posts,” the above should help you answer that question. If you are a small business owner and want to expand yourcustomer base, build relationships with your audience and make your business asuccess, you should post blogs on your website and make sure that you consistently write them!



If you’ve been taking your business blog for granted, you will need to make sure you incorporate at least some of the following goals and tactics into your blog planning strategy:
Showcase your clients – and their successes
Display your industry expertise and credentials
Be the “go to” place for the latest industry or niche news
Share resources such as free reports, audio files or “how to” videos
Give them what they want or need to learn or hear
Create some actual passive income for you    


How blogs make money.




    VIDEO TUTORIALS GETTING STARTED


    First Video to Listen to is "How to Get Rich" 




    One of the biggest sticking points for a lot of newbie affiliate marketing seems to be the whole 'choosing a niche' thing so I make this video to show you guys exactly how to find a niche that's both extremely profitable but also easy to rank for in the search engines.  


    20 Ways to Promote Your Business 3 min Video

    Website vs. a Blog Video 5 min    


    Benefits of Having a  Blog  Video 4 min 

    Getting Reviews Very Beneficial Video  4 min


    One of the biggest stickingpoints for a lot of newbie affiliate marketing seems to be the whole 'choosinga niche' thing so I make this video to show you guys exactly how to find aniche that's both extremely profitable but also easy to rank for in the searchengines. 

    Selling on Amazon 10 min  

    Research for Selling on Amazon 1 hour

    Setup a Paypal Business Account 7 Min


    7 ways to createvideo content for your blog

    Video content accounts for approximately 80 percentof all U.S.Internet traffic,according to Cisco Systems. If video isn’t part of your business’s content marketingstrategy, perhaps it should be. Here is a list of solutions to create anddistribute video content... 

    How to Upload a Video to YouTube  


    How to Create aYouTube Channel to Make the Most of YouTube’s Billion-User Network  






    WHY BLOG - WEBSITE OR BOTH? - VIDEO 4 MIN



    GOOGLE ALERTS -VIDEO  GET DAILY CONTENT FOR YOUR NICHE - VIDEO5 MIN 


    PAYING FOR ARTICLES AND GETTING PAIDTO WRITE    


    ARTICLES – CONSTANT CONTENT  FOR MOREINFO  VIDEO 2 MIN  



    HOW TO USE GOOGLE ANALYTICS -WHERE TRAFFIC IS COMING FROM AND RESULTS - VIDEO 30 MIN



    Google Places - Free -Video 10 Min
    Localize Your Business - Customers Will Find You on First Page of Search



    The tutorial shows you step by step how tocreate a campaign through Email Marketing. Customize your content for yournewsletter via mailchimp. I will show you how to create a standard regularcampaign with pictures and links to blog and YouTube channel. I will also showyou how to create an RSS driven campaign which links your blog articles to yournewsletter and automatically sends them out at the time and day you selectwithout lifting a finger  

    Get Your Company   Listed on Yelp 




    There are plenty of ways to make money on theinternet. Among them, one of the best ways to make money is through writing.You can do freelance writing or you can write for your own website or you canwrite articles for other's site or you can make an eBook and sell it on theweb. The traditional of way writing a book and publishing it can consume a lotof time and also it will take quite some time for your book to reach out towider audience.

     121212
    Facebook Ads Video 22min

      Linkedin Introduction Video8 Min 


    TwitterIntroduction Video 3 min




    How to MakeMoney Using Udemy Training Videos   


    HOW TO RECORD ON YOUTUBE A GOOGLE 
    HANGOUT FOR FUTURE  VIEWING - NEW

    GO TO YOUTUBE
    GO TO MY CHANNEL…IF YOU HAVE NONE CREATE IT
    GO TO VIDEO MANAGER
    GO TO LIVE STREEMING
    GO TO EVENTS….UPCOMING….LIVE NOW
    CREATE A NEW EVENT AND TOPIC
    GO TO LOWER RIGHT OF SCREEN
    LIVE NOW
    INVITE PEOPLE 
    WAIT TILL IT LOADS UP


    TO DELETE THE VIDEO GO TO VIDEO MANAGER AND DELETE

     


    This course is excellent .

    How to Convert PPT to Video - WindowsMovie Maker 2007  

     

    Video content accounts for approximately 80 percentof all U.S.Internet traffic,according to Cisco Systems. If video isn’t part of your business’s contentmarketing strategy, perhaps it should be. Here is a list of solutions to createand distribute video content...





    SOCIAL MEDIA MARKETING STRATEGY

    Social Media Marketing Strategy

    WHY BLOG - WEBSITE ORBOTH?  - VIDEO 4 MIN

     

    HOW TOCHOOSE A WEBSITE DESIGNER VIDEO  Seedetail in print below
    Do you know what to include? 

    What Makes aGood Website            



    #1: Identify Business Goals

    Every piece of your social media strategy serves thegoals you set. You simply can’t move forward without knowing what you’reworking toward.  Challenges:Using Social Media as a Lead Generation Tool


    Attaching a timeframe to your efforts is imperative.When do you intend to achieve your goal(s)? Next month? By the end of thisyear?

    Your objective of increasing leads by 50% may bespecific, measurable, achievable and relevant, but if you don’t set a deadlinefor achieving the goal, your efforts, resources and attention may be pulled inother directions.


    If a business is suffering from low engagement ontheir social profiles, it’s usually because they don’t have an accurate idealcustomer profile.

    Buyer personas help you define and target the rightpeople, in the right places, at the right times with the right messages.

    When you know your target audience’s age, occupation,income, interests, pains, problems, obstacles, habits, likes, dislikes,motivations and objections, then it’s easier and cheaper to target them onsocial or any other media.

    The more specific you are, the more conversions you’regoing to get out of every channel you use to promote your business.

    #4: Research Competition

    When it comes to social media marketing, researchingyour competition not only keeps you apprised of their activity, it gives you anidea of what’s working so you can integrate those successful tactics into yourown efforts.

    Start by compiling a list of at least 3-5 maincompetitors. Search which social networks they’re using and analyze theircontent strategy. Look at their number of fans or followers, posting frequencyand time of day.

    Also pay attention to the type of content they’reposting and its context (humorous, promotional, etc.) and how they’reresponding to their fans.

    The most important activity to look at is engagement.Even though page admins are the only ones who can calculate engagement rate ona particular update, you can get a good idea of what they’re seeing.

    For example, let’s say you’re looking at acompetitor’s last 20-30 Facebook updates. Take the total number of engagementactivities for those posts and divide it by the page’s total number of fans.(Engagement activity includes likes, comments, shares, etc.)

    You can use that formula on all of your competitors’social profiles (e.g., on Twitter you can calculate retweets and favorites).

    Keep in mind that the calculation is meant to give youa general picture of how the competition is doing so you can compare how youstack up against each other.


    #5: Choose Channels and Tactics

    Many businesses create accounts on every popularsocial network without researching which platform will bring the most return.You can avoid wasting your time in the wrong place by using the informationfrom your buyer personas to determine which platform is best for you.

    If your prospects or customers tell you they spend 40%of their online time on Facebook and 20% on Twitter, you know which primary andsecondary social networks you should focus on.

    When your customers are using a specific network,that’s where you need to be—not everywhere else.

    Your tactics for each social channel rely on yourgoals and objectives, as well as the best practices of each platform.

    .
    For example, if your goal is increasing leads and yourprimary social network is Facebook, some effective tactics are investing in
     Facebook advertising or promotioncampaigns to draw more attention to your lead magnets.

    #6: Create a Content Strategy GOOGLE ALERTS - VIDEO GET DAILY CONTENT FOR YOUR NICHE - VIDEO 5 MIN 


    Content and social media have a symbioticrelationship: Without great content social media is meaningless and withoutsocial media nobody will know about your content. Use them together to reachand convert your prospects.

    There are three main components to any successfulsocial media content strategy: type of content, time of posting and frequencyof posting.

    The type of content you should post on each socialnetwork relies on form and context. Form is how you present thatinformation—text only, images, links, video, etc.
    twitter content type

    Buffer understandstheir audience will respond to content that keep them updated on changes insocial media.

    Context fits with your company voice and platformtrends. Should your content be funny, serious, highly detailed and educationalor something else?

    There are many studies that give you a specific timewhen you should post on social media. However, I suggest using those studies asguidelines rather than hard rules. Remember, your audience is unique, so youneed to test and figure out the best time for yourself.

    Posting frequency is as important as the content youshare. You don’t want to annoy your fans or followers, do you?

    Finding the perfect frequency is crucial because itcould mean more engagement for your content or more unlikes and unfollows. UseFacebook Insights to see when your fans are online and engaging with yourcontent.

    #7: Allocate Budget and Resources  Find Intern forSocial Media

    To budget for social media marketing, look at thetactics you’ve chosen to achieve your business goals and objectives.

    Make a comprehensive list of the tools you need (e.g.,social media monitoring, email marketing and CRM), services you’ll outsource(e.g., graphic design or video production) and any advertising you’ll purchase.Next to each, include the annual projected cost so you can have a high-levelview of what you’re investing in and how it affects your marketing budget.

    Many businesses establish their budget first, and thenselect which tactics fit that budget. I take the opposite approach. I establisha strategy first, and then determine the budget that fits that strategy.

    If your strategy execution fees exceed your budgetestimate, prioritize your tactics according to their ROI timeframe. The tacticswith the fastest ROI (e.g., advertising and social referral) take prioritybecause they generate instant profit you can later invest into long-termtactics (fan acquisition, quality content creation or long-term engagement).

    #8: Assign Roles

    Knowing who’s responsible for what increasesproductivity and avoids confusion and overlapping efforts. Things may be a bitmessy in the beginning, but with time team members will know their roles andwhat daily tasks they’re responsible for.
    social media roles table

    When everyone knows his or her role, it’s time tostart planning the execution process. You can either plan daily or weekly. Idon’t advise putting a monthly plan together because lots of things will comeup and you may end up wasting time adapting to the new changes.

    You can use tools like Basecamp or ActiveCollab tomanage your team and assign tasks to each member. These tools save you tons oftime and help you stay organized.

    Your Turn

    Your social media marketing strategy isn’t written instone. As you move forward, you may discover that some tactics are not workingas well as you thought they would. Always try to adapt quickly and introducethe new changes to your overall strategy.


    What do you think? Do you have a clear social mediastrategy? What tools do you use to keep your team moving ahead? I would love tohear your thoughts, questions or comments on this process. Please leave them inthe comment section below! 


    How to Hire a Social Media Manager


    CREATING A WEBSITE
    a.                                                    Identify your target market: Who are they? Which demographic groupsdo they belong to? What do they like to do? How do they see themselves? How willyour business or website influence their lives?
    b.                                                   Research your competitors: Get a grip on what the competition isdoing, what their strengths and weaknesses are, and how you can carve a nichefor yourself in the field.
    c.                                                     Define your brand identity: If you had to describe your brand inthree words, what would they be? What is the vision that motivates your brand?Think of your brand’s personality and extract from it tangible traits likecolors, vocabulary and style.
    d.                                                   Prepare consistent brandingmaterial: Nowit’s time to get practical and prepare the materials that will soon be featuredon your site and on other platforms too. For instance, a logo, images, slogans,videos, textual content and more. They should all correspond to your brandidentity and serve your branding strategy.

    2.                            Approach the Design  -Wordpress Hostgator is a good resource.

    Whenit comes to the web design itself, you’re in luck. Wix does most of the hardwork for you, and all that is left is for you to choose what’s right for yourwebsite’s style.
    a.                                                    Choosing a template: Website templates give you a solidfoundation for designing your site. Ideally, the template you choose alreadyhas the layout you need and is styled according to your branding strategy.
    b.                                                   Customizing your template: Once your heart is set on a template,it’s time to turn it into your very own site by customizing and editing: addingyour own content (images, texts, links, videos, audio) and refining the designif needed (colors, shapes, page order, font choice and more). Your customizingcan be as basic or as elaborate as you want it to be.
    c.                                                     Tweaking the look: There is much more to creating a websitethan just choosing images and colors. You can add a variety of features thatwill enhance your site design, like parallax scrolling to add dimensionality to your site, background videos that inject dynamic motion, wide strips to accentuate the page layout and somuch more.

    3.                            Prioritize Usability

    Yourwebsite, as stunning as it is, must also provide a friendly user experience toyour site visitors. A beautiful website that does not function properly willnot get you far. As you create your site, pay attention to these importantpoints:
    a.                                                    Navigation flow: Make sure the site structure is clearand intuitive so that visitors can easily navigate between pages andsubpages using the main menu or internal links.
    b.                                                   Content hierarchy: A coherent content hierarchy guidesthe visitors through your site content in the order that best serves yourinterest. The most crucial aspects should be the most prominent, and the designshould clearly reflect that. This landing page siteis a pretty good example of content hierarchy done right.
    c.                                                     Call to Action: CTAs are the messages that invite sitevisitors to take direct action, like: “Register Free” or “Get Yours Today.” Inshort, they tell the visitors explicitly what it is that you want them to do.Learn how to create the perfect CTAs before you add them to your site.
    d.                                                   Readability: What’s the point of having a websiteif your content is practically unreadable? Make sure you use clear fonts and comfortable font sizes, that yourtext colors contrast well with the background colors, and that you have enough“white space” around your texts.
    e.                                                     Footer: The bottom part of your site is knownas the “footer” (the top is the “header”). Footers are not immediately visibleto site visitors, but they can be used in a number of ways to enhanceusability, for example: add all of your content information there, includingbuttons linking to social media channels; display a simplified site map thatlinks to all pages of the site; write a brief About Us paragraph, or a sitedisclaimer text.

    4.                            Prepare for Search Engines

    Gettingyour site to rank prominently on search results is one of the most valuableways to increase your traffic, which is why it’s so important to incorporateSearch Engine Optimization (SEO) already when you create your site. Withinonline marketing, SEO is a science in its own right and its key elements are:
    a.                                                    Keyword research: Put yourself in the shoes of yourpotential site visitor or client. What will they be searching on Google thatshould lead them to your website? The keywords that they will be using are theones that will guide your SEO strategy. Make an informed decision on which keywords youshould be targeting.
    b.                                                   Text: Your Bio section, your blog, yourfooter, your FAQ section – every spot that has text should be conceptualizedwith SEO in mind. The real trick is to find a subtle and elegant way tointegrate your keywords into your site’s textual content without compromisingyour content’s quality. Search engine crawlers are smart and if they think yousound too much like an ad, they will down-rank you.
    c.                                                     Meta tags: Meta data is not plainly visible to yoursite visitors. Search engines, however, do read your meta data, and you cancontrol what it is that they see and how they present your site in searchresults. Follow this guide to understand how to use meta tags to your advantage.
    d.                                                   Alt Text: Search engines can’t read images (yet!)but that doesn’t mean that images are useless for SEO. Every image that youupload to your website should have an ‘Alt Text’ added to it.This very short line explains to search engines what the image depicts, whichin turn allows your images to be ‘found’ in search results. Here are more alt text guidelines for you to follow.
    e.                                                     Link Building: Broadly put, your search resultsranking improves if you have other websites linking to your site. You can startby submitting your website to directories, making sure that all of your socialmedia profiles point to your site, and encourage site visitors to share yourcontent as well.
    Keepin mind that SEO is a long-term process that does not end once your website islaunched. You will need to continue to refine it as you go along in order towin sustainable results.

    5.                            Professionalize Your Site

    Inaddition to acting as the online face of your business or service, you shouldask yourself how your website can further enhance your professional success.Depending on your industry or field, your site could be offering a number offeatures that will make it more appealing to your target market. For example:

    6.                            Go Mobile

    Everywebsite must have a mobile version. That is a fact. Mobile web usage statsindicate that internet users now spend more time surfing theinternet on mobile devicesthan they do on actual computers. Google even announced recently that theiralgorithm will be prioritizing mobile-friendlywebsites on searchresults. The conclusion is clear: there’s no room in the future for websitesthat do not add a mobile version.

    7.                            Keep Visitors Engaged

    Onceyour website goes live you will see that the main challenge shifts toattracting and maintaining visitors. You can prepare for this task by addingfeatures that actively reach out to visitors and keep your online contentdynamic.
    a.                                                    Blog: Writing a blog is valuable for severalreasons. For one, it lets you communicate your message and ideas in a morepersonal, eye-to-eye tone. In addition, blogs are very good for improving SEObecause they offer textual content that can be optimized with keywords. Adding a blog to your site is just a matter of a few clicks. Notsure how blogging might work for you?
    b.                                                   Social feed: Active on social media? Make sure yoursite visitors are aware of it and encourage them to connect on other platforms.The App Market offers several apps thatlink your site with your social accounts or even display your social activitiesdirectly on your site.